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ROI Model A Powerful Tool for Advocacy

A DNA-shaped graphic illustrating the UEFA Grow SROI Model. The model consists of three key components: Data Utilization, Validation Process, and Advocacy Support. Each component is represented by a different color within the DNA structure.

The UEFA Grow SROI Model is a framework designed to measure the social return on investment (SROI) of football development programs. It aims to quantify the positive impact of these programs beyond financial returns, considering factors like community engagement, health benefits, and social cohesion.

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