04 November 2011
Part of the KiTs for the World concept is to offer the public the chance to donate their spare kits at a retail store, by doing so they will qualify for a discount on a selected range of items.
The concept adds value by engaging the public two fold, Firstly by donating their spare kits items, this helps KiTs for the World and the projects that we work with in the developing world. Secondly, the shopper’s get a great deal on top of the range items’ that would normaly cost a lot more.
In addition, the project helps the retailer from a social perspective; by supporting KiTs for the World they help front line charities to enhance their work of development through football.The programs use football as a tool to teach social understanding in a number of areas ranging from HIV and AIDS prevention and support, education, social tolerance & integration resulting from war trauma. An additional benefit for the retailer is it adds value and a deeper customer experience by providing a link to our cause and the cause of the front line charities we support .
An example of the engagement level of the public based on collected itmes.
"KiTs for the World would like to thank Sport-inn and all the clubs and indivduals that have embraced this project. We all on behalf of eveyone at K4TW and the charities in our project thank you".
Arjen Robben boots
The Project ran through 15 stores in Holland in the month of August and generated a lot of interest locally and nationally as an example of one of the in store promotions was a pair of Arjen Robben boots signed by the star.